Free Ground Shipping on All Orders Over $90 (in the continental U.S.)
Skip to content
Matt and Renato really, really like dessert. Perhaps, a little too much. They tend to think of themselves as dessert archeologists - digging and researching and eating their way through the regional desserts of America. They spend a disproportionate amount of their vacation time in bakeries, chocolate shops, coffee houses, and used book stores and they spend almost all of their discretionary income on cake and coffee and cookies and wine.
Like all great entrepreneurs, Matt Lewis and Renato Poliafito bit off more than they could chew (pun mostly not intended). They pursued their dream at all costs while ignoring simple realities like financing (or lack thereof), New York City food service and zoning applications (there are many and they are lengthy), and a business plan (we couldn't get beyond the first sentence "Open a great American bakery that is not a cupcake shop".
Regardless, Matt and Renato trudged forth with a small, enthusiastic team, a few tattered recipes, a dwindling bank account, and endless dreams of cake and coffee. Thankfully, their wild-eyed ambition (or naïveté) won out: Baked was finally born in January 2005 in the neighborly neighborhood of Red Hook, Brooklyn.
They still own and operate the bakery (with a lot of help) in addition to writing best-selling cookbooks creating cool new products and building empires (or something like that).
- choosing a selection results in a full page refresh
- press the space key then arrow keys to make a selection